In 2015, at just 14, I picked up my first design tool. I had no idea that curiosity would eventually become Prores.
Scroll to exploreLong before high-speed smartphones and ubiquitous connectivity transformed India, discovery was something you had to seek out. In the pre-Jio internet era, curiosity meant walking into neighbourhood internet centres, waiting for web pages to render, and studying everything from graphic software to computer systems.
There were no formal courses or industry mentors in sight. Just a quiet obsession with turning an empty canvas into something deliberate, functional, and expressive.
Mastering layout, composition, and visual balance on 9th standard afternoons through trial, error, and repetition.
Deconstructing how operating systems, hardware drivers, and software frameworks interact under the surface.
Refusing to wait for permission. Testing ideas directly on real systems and real screens every single evening.
During the government laptop distribution era, hundreds of students and families received portable computers that urgently needed proper setup, clean operating systems, and driver configurations.
Before there was an agency, there was a passion project. Sri Creations was founded as a creative page dedicated to relentless experimentation, crafting hundreds of edits, and sharing design work with anyone who would look.
Produced dozens of posters, social edits, and graphic experiments without charging a single rupee — treating every piece as a personal masterclass.
Gradually built a reputation across the district for rapid turnaround, sharp visual instinct, and dedication to craft that stood out among peers.
As the vision matured from personal artistic expression into a scalable design entity, the account was subsequently renamed into Prores India.
While preparing for board examinations in 12th standard, the transition from hobbyist to commercial practitioner began. Paid freelance projects started arriving, validating that self-taught skills possessed genuine commercial value.
"The amount wasn't the point. Someone believed my work was worth paying for."
— Sriram Avinesh, Reflections on early freelancingWhile pursuing an undergraduate degree in B.Sc Chemistry, a full-time opportunity materialized unexpectedly. It offered little financial comfort, but it promised something infinitely more valuable: immersion in a larger world.
He received the opportunity one evening and left his city that very night. He did not know a single soul in Chennai, possessed no safety net, and had no roadmap—only the conviction that standing still was far riskier than stepping forward.
"Sometimes, you have to step into uncertainty before you understand where it leads."
After approximately three months in Chennai, a new opportunity arrived in Anna Nagar paying ₹15,000 per month. Rather than letting go of his initial commitment, he decided to maintain both responsibilities simultaneously.
Managing daytime creative duties, client communication, and commercial branding projects in the heart of Anna Nagar.
Continuing the original role late into the night, honouring the initial opportunity that first opened the doors to Chennai.
"I took every opportunity seriously because I didn't know which one would change my life."
In 2021, armed with years of technical intuition, freelance resilience, and hard-earned agency experience, Prores India was officially born. There were no venture capitalists, no inherited assets, and no large founding team. It began with one person, a workstation, and the unwavering willingness to build.
"Before people trusted Prores, they trusted the person behind it."
Early clients didn't choose ProRes because of corporate pedigree; they chose Sriram because of demonstrated work ethic, prompt consistency, creative depth, and personal integrity. From individual branding deliverables to comprehensive campaigns, trust became the business engine.
In 2023, what began as a 14-year-old's late-night curiosity took concrete corporate form. Prores India formalized its operations through official Udyam / MSME registration and established its first dedicated rented studio office in Chennai.
"The office was new. The hunger wasn't."
— Sriram Avinesh, 2023Legally structuring the enterprise under the Government of India MSME framework, setting the institutional foundation for long-term growth.
Transitioning from decentralized freelancing setups into an intentional creative studio space equipped for collaborative brand building and engineering.
The studio never stood still. Each discipline mastered opened the door to the next—uniting aesthetic craft with algorithmic intelligence and modern web engineering.
On Labour Day 2023, ProRes India unveiled #AibyProres (Version 1.1)—a proprietary in-house artificial intelligence engine designed specifically to empower branding, creative optimization, data analytics, and performance marketing.
Behind every line of code, every brand identity, and every milestone is a debt of gratitude to the people and circumstances that made the journey possible.
"I worked for every opportunity I received, but I know I didn't create every opportunity myself."
— Sriram Avinesh